The M1themes are broadly used for coaching websites, because of their simplicity and natural user interaction. We invited the special guest Ajit to show us how to build a coaching business from scratch using the 3rd favorite theme of online coaches.
As a coach a lot of times what happens is, we’ve been given so much different advice, for example: “Go ahead, start your business by doing this, this and this and that…” and everything gets very confusing. There are so many ways of building the business, which is why every time a new coach comes and talks to me about how to start a coaching business, I give them one consistent advice.
Implement Traditional Rules To Your Coaching Business
First of all, I tell them to get a Prosperous Coach book. I advise that book because it explores the idea of traditional building of the business. The traditional building of a business is the principle, which tells you to go and have a conversation one client at a time. If you use it, you build your business by one conversation at a time and that’s critical for any business that is just starting out.
When you’re just starting a business, exploring your clients, when you maybe have an idea of who your customers may be, but you haven’t generated enough revenue from them, to know their exact beliefs, problems, and exact solutions, that you want to provide. When you are at that stage, where you’re figuring out your practice, you’re figuring out what’s that one system that you have or what’s that one way of actually walking your clients from the face of a problem to appraisal.
It’s a perfect time, to enroll only one or two clients to be able to work with them fully and to be able to get the results out of them. That helps you to build that understanding between you and your client. So when you start a business, if you think about it from the place of saying: “ok, one conversation at a time” or “one client at a time,” it becomes a lot easier for you, to build a great thriving coaching practice.
It also becomes incredibly not overwhelming, because it gives you the permission of really pace yourself into the business and provides you with the permission of saying it’s ok if it’s taken an extra month, two months or even five months to be able to build the whole business out.
How To Build A Solid Coaching Business?
To be able to build a stable coaching business at one conversational time is to be able to have an internal dialogue and to be able to take the journey yourself. To be able to discover yourself again, to be able to find out what is it, that is holding you back, what is it that is stopping you from getting results. There are your fears, your challenges and all that stuff going deep dive within yourself. The reason why we go deep dive within yourself is that one of the greatest challenges that you’ll find and as you build your business, is that it’s not the strategy, it’s not the business logic of Aurora products. The problem usually becomes you, your limitations and your beliefs.
That’s a real issue, but if you go in and you do the work, it takes away all those barriers and allows you to step in when your clients are having a conversation with you. It’s essential that you do that.
Secondly, go ahead and coach a lot of coaches. Try to hijack that system and implement it in your business. Usually, they have this internal dialog: “OK, if I have enough clients, I can take care of them.” You can, and nobody doubts that. But unless you have done the work and coached enough clients, sometimes you wouldn’t know what has new challenges, that you might face in a conversation. And you’ll be stuck with many clients trying to go through conversations one at a time fast and then stepping back and saying: “oh my god, I’m not delivering an excellent service.” It’s essential that you’re not only going ahead and do your inner work and understand yourself a little bit better but also to go ahead and coach your clients, so you get a real-time experience of what it looks and feels like.
When you have fewer clients, you can choose to price your services optimally which means, that you don’t have to get a client at 200 bucks an hour if you’re only working with two or three boutique clients. Your range could be anything from five thousand to twenty-five thousand for a six-month package. It gives you that permission because when you’re small, and you’re only working with a few clients, you also have a boutique like a setup. What you’re looking at is the over delivering to your existing clients because of your first run, you want advance of the greatest experience with you.