We design starting with, and focusing on the mobile experience. Mobile browsing is exploding, and it may overtake desktop browsing, so the mobile experience is paramount.
You don’t need 5 sliders, 99 shortcodes, 37 page templates, and a theme options page that has more settings than WordPress itself in a single theme. This makes your theme slow, bloated and confusing. We’d rather add a few amazing features instead of a plethora of mediocre ones.
Clean, organized code ensures your website will have as few bugs and conflicts as possible. We hold ourselves to the highest standards of WordPress and general web coding best practices.